How much is 1 play worth? What is the revenue per play for a channel with 1000 subscribers? Youtube data disclosure
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Table Of Contents
We summarized the revenue per play for channels with 1000 subscribers. We will disclose the data on Youtube.
Assumptions
- Monetization achievement period: around December 2022
- Average video length: 2 to 3 minutes
- Number of subscribers: 1000 to 1400
- Average views: 3000 to 5000 views
Revenue per play
For my channel,
- The revenue per play was 0.13 yen.
The data output for any period is as shown in the following image
Reasons for the low cost per play
The main reason for the low cost per play is, I think, that the videos are short.
On Youtube, if a video is over 8 minutes long, you can put ads at any time, so you can insert multiple ads in one video,
For videos less than that, you can only add ads at the beginning.
Also, I think it depends on the genre of the video.
If you don't make videos for users who are likely to see high-cost ads, the cost per play won't increase.
In summary,
- Make videos that are 8 minutes or more
- Make videos in high-cost genres
That's what it means.
How to increase revenue per play
To increase revenue per play, I think you need to be aware of these two points and make videos from the opening of the channel accordingly.
I myself have tried making videos of over 8 minutes length after monetization, but they didn't get many views at all.
I think the reason for this is that I broke the flow of the channel I had been creating up until now.
Since concise summarization of information was well received, I think it is necessary to continue that.
So, if you are concerned about revenue per play,
- From the beginning of the channel, grow the channel with videos around 8 minutes long
I think it is necessary.
Some say that even if the cost per play is low, it is good to earn views, so please try to strategize after reading this blog.
This book was interesting so I recommend it. I think it will be helpful.
Conclusion
Thank you for reading this scattered article.
I will continue to keep an eye on things.